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 |  Everybody's a Winner
      at the World's Largest Fishing Event for Kids.And Some Win Twice.
 KETCHUM, Okla. The people who
      organize the world's largest fishing program for young anglers proudly brag that "everybody's
      a winner." And
 this year, they will also tell you, some young people will win
      twice.
 To add to the fun and excitement
      for an estimated 300,000 anglers from 5 to 16, Hooked on Fishing
      International (HOFI) has announced three special contests open
      to all who participate in the 1,800 Wal-Mart Kids All-American Fishing Derby events.
 The "I Caught a Fish!"
      contest is one of the most popular events. Every young angler who catches a fish, even a tiny one, earns a chance
      to be in
 the drawing for one of three Wal-Mart Shopping Cards. The grand
      prize
 winner will receive a Wal-Mart Shopping Card valued at $500.
      Second and
 third place Shopping Card prizes are valued at $250 and $100
      respectively.
 Zebco Kids Casting Contest is
      another popular contest. At each event, contestants cast toward targets and earn points for hitting or
      coming
 closest to the targets. Winners in both age categories, 10 and
      under and 11 to 16, receive a Zebco rod and reel combo and a
      Zebco Casting Contest Award Certificate. In addition, all contestants
      whose entry forms are returned to national headquarters by the
      deadline will be eligible for a national drawing for a $1,000
      U.S. Savings Bond from Zebco.
 Catching a fish is a thrill,
      but catching a big fish is always a bigger thrill. To focus attention on the young anglers who catch the
      trophies, the
 Fujifilm Big Fish Contest will reward state winners with a Fujifilm
 Quick-Snap 2-Pack Camera and a Certificate of Achievement. Nationally,
      the angler with the heaviest saltwater fish and the angler with
      the heaviest
 freshwater fish will win a $500 U.S. Savings Bond as well as
      a gift basket
 with Fujifilm products.
 "We always say that 'everybody's
      a winner' at our events, and that's true, but with these built-in contests, it's fair to say that some
      young anglers
 win twice. The important thing, however, is that everyone has
      fun and that
 they hopefully come away with a new or renewed passion for fishing,"
      said
 Gordon Holland, executive director of HOFI, who credits the sponsors
      for
 making it all possible. In addition to Wal-Mart, Zebco and Fujifilm,
      the
 events are funded and supported by Bar-S Foods Co., Berkley PowerBait,
 Berkley Trilene, ConAgra Foods, Dubble Bubble Bubble Gum, Eagle
      Claw,
 EverStart Batteries, FishingWorld.com, Johnson & Johnson
      First Aid Pocket Pals, Kellogg's, Kraft Foods, and Laker Fishing
      Tackle.
 Now in its 17th year, HOFI recruits
      civic and fishing clubs, recreation departments, and wildlife agencies to put on the events locally.
      With the
 support of sponsors, HOFI provides the official derby kits to
      local
 volunteers at no charge. Official derby kits contain event promotion
 materials, prizes and other giveaways, product samples and the
      important
 Derby Organizer Handbook, a step-by-step guide for putting on
      a Wal-Mart
 Kids All-American Fishing Derby.
 Parents and kids who would like
      to participate in the Wal-Mart Kids All-American Fishing Derby program may find the closest event
      by going to
 the official website, www.kids-fishing.com and clicking on Derby
      Locator.
 
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