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FLW OUTDOORS, PURE FISHING SIGN
HISTORICAL SPONSORSHIP AGREEMENT
Spirit Lake, Iowa, fishing-tackle
company to become long-term title sponsor of former EverStart
Series
MINNEAPOLIS (Sept. 21, 2005) - FLW Outdoors
announced today that Pure Fishing(r) - with its leading portfolio
of fishing brands including Berkley(r), Abu Garcia(r), Stren(r),
Spiderwire(r), Fenwick(r), Sevenstrand(r), Mitchell(r) and Johnson(r)
- has signed the largest, most comprehensive endemic sponsorship
agreement in FLW Outdoors history.
The multiyear sponsorship agreement will commence
in conjunction with the 2006 tournament season. Pure Fishing's
sponsorship will include participation in all of the FLW Outdoors
tournament trails. Pure Fishing's Berkley brand will be the exclusive
fishing line of the Wal-Mart FLW Tour. New in 2006, the Stren
Series (formerly known as the EverStart Series) will showcase
Pure Fishing's premier Stren fishing-line brand and will serve
as bass fishing's pathway to the FLW Tour.
Additionally, Pure Fishing's Abu Garcia brand of
reels and rods will share title sponsorship of the successful
Wal-Mart Texas Tournament Trail.
Pure Fishing will promote several of its renowned
brands through innovative grassroots marketing and a variety
of media formats, including the "Wal-Mart FLW Outdoors"
TV program on FSN (Fox Sports Net), FLW Outdoors Magazine and
FLWOutdoors.com. Several of the Pure Fishing brands will also
be publicized through signage at tournaments and through inclusion
in tour promotional and public relations materials.
In 2006, Pure Fishing will also field a team of
professional anglers. This contingent will consist of anglers
who compete on the FLW Tour, the Wal-Mart FLW Kingfish Tour and
the Wal-Mart FLW Redfish Series.
Irwin L. Jacobs, chairman of FLW Outdoors, said
he couldn't be more pleased to partner with the largest fishing-tackle
company in the United States, and a technologically cutting-edge
industry leader.
Jacobs said: "In partnering with FLW Outdoors,
Pure Fishing has clearly proven its uncompromised and dedicated
commitment to growing the sport of fishing. Their actions clearly
demonstrate the strength of their commitment."
Jacobs went on to say: "With this new historical,
illustrious partnership between Pure Fishing and FLW Outdoors,
I am sure there can be no questions in the days and years ahead
as to the continued growth of professional tournament angling
throughout the United States."
Claudio Garcia, global marketing officer for Pure
Fishing, stated: "Being a worldwide fishing-tackle industry
leader, it only makes sense to be collaborating with the largest
tournament organization in the world. Our sponsorship with FLW
Outdoors allows us to communicate with the millions of anglers
and their families. FLW Outdoors is an outstanding organization;
we are proud to partner with them and help grow the sport of
fishing in the years ahead."
Wal-Mart and many of America's most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has
been the title sponsor of FLW Outdoors since 1997. For a complete
list of FLW Outdoors sponsors and for more information about
the premier products and services they offer, please visit FLWOutdoors.com's
sponsor page.
For more information about FLW Outdoors tournaments,
visit FLWOutdoors.com or call (270) 252-1000.
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