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 |  BASS UNVEILS NEW FEDERATION
      NATION PROGRAMCommitted to Growing the BASS Legacy, Federation Nation Features
      More Funding, New BASS Club World Championship, Rewarding Experiences
 
 Jan. 10, 2006 - CELEBRATION, Fla. -  Taking a bold
      step into the next generation of BASS State Federation chapters,
      BASS introduced today its plan for the Federation Nation, a group
      that will focus on community, fraternity and stewardship.
 
 In 2006 and beyond, BASS plans to grow Federation Nation membership
      at the state, national and international levels by improving
      communication and member service, offer more funding for Conservation
      and more support for youth and education. In all, this will create
      a more rewarding experience for Federation Nation members.
 
 In this year alone, BASS will offer Federation Nation members
      benefits and exposure valued at nearly $4 million, including
      television and magazine exposure, conservation and youth programs
      and BASS INSIDER, a special membership level not offered before.
 
 A New Kind of Competition
 In 2007, new Bass Club competition will be held between Federation
      Nation six-angler Bass Club teams in each state. During the season,
      each state will send six Bass Club teams to one of 10 regional
      championships in the nation.
 
 The top six teams at each of the regional championships will
      move on to the new BASS Federation Nation Bass Club World Championship.
      The winning team receives a fully-rigged Triton boat with Mercury
      Outboard for each member, for a value of $250,000.
 
 While the current BASS Federation tournament structure will remain
      in tact this year, BASS will enhance the trail in 2007 by allowing
      all state and international  Federations to qualify their
      champion for the BASS Federation Championship and will pay the
      travel expenses for each contender and his spouse.
 
 In addition to receiving highly coveted berths in the CITGO Bassmaster
      Classic, the six Federation Championship winners will also be
      awarded paid entry fees into his choice of either the CITGO Bassmaster
      Northern or Southern Tour.
 
 BASS will realign the Federation Divisional tournaments into
      10 regions, allowing every Federation Nation club the opportunity
      to compete at a new level of competition that rewards club performance. 
      Under this format, 200 percent more anglers from each state will
      compete and they will do so in smaller fields, making higher-level
      competition more affordable than ever before.
 
 Delivering More Value
 Going forward, BASS Federation Nation members will receive the
      following additional benefits:
 
 -          BASS
      INSIDER membership
 -          A specially
      designed Federation Nation section on BASS INSIDER
 -          Bassmaster
      University discounts
 -          Eligibility
      into the ESPN Outdoors Bassmaster Series bonus program
 -          Eligibility
      into the Field Tester Program
 -          Fundraising
      opportunities, including a membership bounty program and a merchandise
      rebate on products sold
 -          BASS
      STUFF merchandise discounts and more
 -          Enhanced
      cash payouts and paid entry fees to the winners of the BASS Federation
      Championship
 
 "The Federation Nation will share a common bond, a common
      goal, a fraternal feel and a vested interest in growing the sport,"
      said Don Rucks, BASS vice president and general manager.
 
 Conservation and Youth
 The Federation Nation also will have:
 -          A Stewardship
      Program linked to the National Fish Habitat Action Plan
 -          A Conservation
      College Scholarship Program, awarding seven scholarships annually
      that total $17,000
 -          A minimum
      of $50,000 nationally to state chapters for Conservation efforts
      annually
 -          A BASS
      Conservation Action Support Team (CAST)
 -          A youth
      program including a subscription to Junior Bassmaster
      magazine and the Master Angler Program
 -          A Walt
      Disney World celebration for the two Junior Bassmaster world
      champions
 
 Enhanced Member Service
 Member service will play a major role in the Federation Nation
      in 2006 and beyond. It will include:
 -          A new
      member service program, including extended service hours and
      trained BASS representatives to answer questions
 -          Travel
      assistance for Federation Nation state champions and spouses
      to the BASS Federation Nation Championship
 -          Travel
      assistance for Junior World Championship contenders, which will
      mirror the CastingKids contenders travel assistance and equals
      a more than $100,000 commitment to Federation Nation families
 
 For the complete list of benefits and additions to the BASS Federation
      Nation, please visit www.bassmaster.com
 
 BASS is the worldwide authority on bass fishing, sanctioning
      more than 20,000 events through the BASS Federation annually.
      Guided by its mission to serve all fishing fans, BASS sets the
      standard for credibility, professionalism, sportsmanship and
      conservation, as it has for nearly 40 years.
 
 BASS stages bass fishing tournaments for every skill level and
      culminates with the CITGO Bassmaster Classic. Through its clubs,
      youth programs, aquatic resource advocacy, magazine publishing
      and multimedia platforms, BASS offers the industry's widest array
      of services and support to its nearly 550,000 members. The organization
      is headquartered in Celebration, Fla.
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